{ "schema_version": "1.0", "updated_at": "2026-10-08", "name": "The Signal Pilot Offer & Pricing Catalog", "url": "https://thesignalpilot.com/offer-pricing-catalog", "publisher": "The Signal Pilot", "contact": "hello@thesignalpilot.com", "currency": "USD", "example_of": { "name": "Offer & Pricing Catalog", "starting_price": 75, "currency": "USD" }, "pricing_guidance": "Fixed prices apply to approved scope. Starting prices require qualification. Add-ons require an eligible package. Monthly prices require agreed recurring service terms.", "ownership": "Clients own their domains, accounts, data and delivered business assets. Platform, domain, software, API and advertising costs are separate unless expressly included in a written scope.", "ordering": "Ask about fit and agree the scope, delivery schedule and terms in writing before work or billing. This catalog is not a checkout, booking or deadline commitment.", "agent_guidance": "Use the listed price type and boundaries. Do not invent discounts, bundles, deadlines or guaranteed results. Send custom scope and sensitive-data requests to a human.", "payments_enabled": false, "groups": [ { "id": "web", "name": "Websites", "tone": "web" }, { "id": "brand", "name": "Brand & logo", "tone": "brand" }, { "id": "clarity", "name": "Assessment & business identity", "tone": "identity" }, { "id": "ai", "name": "AI & business foundations", "tone": "ai" }, { "id": "care", "name": "Care, automation & social", "tone": "care" }, { "id": "specialist", "name": "Specialist services", "tone": "assess" } ], "offers": [ { "id": "website_care", "name": "Website Care", "summary": "Keep your website current, checked, and ready for your next customer. Monthly form, link and mobile checks; up to two small content updates totaling 30 minutes; a short maintenance report. For an existing supported website. Redesigns, new pages, hosting, platform subscriptions and emergency support are separate. Unused update time does not roll over. Confirm the service agreement and cancellation terms before any recurring billing.", "amount": 49, "price_type": "monthly", "rule_id": null, "currency": "USD", "group": "care", "price_label": "$49/month", "includes": "Monthly form, link and mobile checks; up to two small content updates totaling 30 minutes; a short maintenance report.", "boundaries": "For an existing supported website. Redesigns, new pages, hosting, platform subscriptions and emergency support are separate. Unused update time does not roll over. Confirm the service agreement and cancellation terms before any recurring billing.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=website_care" }, { "id": "autoactions_inquiry_starter", "name": "AutoActions™ Inquiry Starter", "summary": "Turn new inquiries into organized leads and timely owner alerts. One inquiry form connected to one lead register and one owner notification channel, with duplicate handling, failure alerts, testing and a handoff guide. An organized business foundation and approved workflow are required. Software and API costs are separate. Additional workflows, customer messaging and ongoing monitoring require separate scope.", "amount": 299, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "care", "price_label": "Starting at $299 setup", "includes": "One inquiry form connected to one lead register and one owner notification channel, with duplicate handling, failure alerts, testing and a handoff guide.", "boundaries": "An organized business foundation and approved workflow are required. Software and API costs are separate. Additional workflows, customer messaging and ongoing monitoring require separate scope.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=autoactions_inquiry_starter" }, { "id": "social_media_manager", "name": "Social Media Manager", "summary": "Give your social presence a clear direction and a repeatable publishing process. Review and setup planning for up to two existing social profiles, a brand voice guide, a 30-day content calendar, reusable content templates and an approval workflow with handoff. This is the setup fee. Ongoing management, publishing frequency, content production, community replies and reporting are quoted separately. Paid advertising and platform costs are separate. Publishing requires owner approval; reach, followers and sales are not guaranteed.", "amount": 599, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "care", "price_label": "Starting at $599 setup", "includes": "Review and setup planning for up to two existing social profiles, a brand voice guide, a 30-day content calendar, reusable content templates and an approval workflow with handoff.", "boundaries": "This is the setup fee. Ongoing management, publishing frequency, content production, community replies and reporting are quoted separately. Paid advertising and platform costs are separate. Publishing requires owner approval; reach, followers and sales are not guaranteed.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=social_media_manager" }, { "id": "digital_presence_grade", "name": "Digital Presence Grade™", "summary": "A structured diagnostic that identifies the next correct move.", "amount": 99, "price_type": "fixed", "rule_id": "Q-NOT-SURE", "currency": "USD", "group": "clarity", "price_label": "$99", "includes": "A structured review of website, search, social, brand trust and conversion, with prioritized next-step recommendations.", "boundaries": "An assessment, not implementation or a ranking guarantee. The $99 credit applies to a qualifying Brand ID or website build within 30 days: one credit per project, no cash value, owner approval required.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=digital_presence_grade" }, { "id": "brand_kit_essentials", "name": "Brand Kit Essentials", "summary": "Organized export files and a simple identity system for your existing good logo.", "amount": 55, "price_type": "fixed", "rule_id": "Q-BRAND-GOOD-LOGO", "currency": "USD", "group": "brand", "price_label": "$55", "includes": "Colors, fonts, logo usage guidance, organized exports, avatar, favicon and a reusable brand reference with an AI-readable profile.", "boundaries": "Requires an existing usable logo. Logo redesign is not included.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=brand_kit_essentials" }, { "id": "logo_upgrade_brand_kit", "name": "Logo Upgrade + Brand Kit", "summary": "Improvement of your existing logo, with a brand kit.", "amount": 99, "price_type": "fixed", "rule_id": "Q-BRAND-UPGRADE", "currency": "USD", "group": "brand", "price_label": "$99", "includes": "Cleanup of an existing logo concept, an SVG master, core exports, avatar, favicon and a brand kit.", "boundaries": "A new concept or a larger identity system requires separate scope.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=logo_upgrade_brand_kit" }, { "id": "new_logo_brand_kit", "name": "New Logo Creation + Brand Kit", "summary": "A new logo with a brand kit.", "amount": 149, "price_type": "fixed", "rule_id": "Q-BRAND-NEW", "currency": "USD", "group": "brand", "price_label": "$149", "includes": "An entry-level new logo, SVG master, core exports, avatar, favicon and a brand kit.", "boundaries": "Larger identity systems and additional concepts or revisions beyond the agreed scope are separate.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=new_logo_brand_kit" }, { "id": "starter_website", "name": "Starter Website", "summary": "One professional page for your business.", "amount": 250, "price_type": "fixed", "rule_id": "Q-WEB-ONE-PAGE", "currency": "USD", "group": "web", "price_label": "$250", "includes": "One responsive page with your business introduction, services, contact action, social links, basic SEO, domain connection assistance and mobile checks.", "boundaries": "Additional pages, online selling, custom integrations and extensive copywriting require separate scope.", "popular": true, "next_step_url": "https://thesignalpilot.com/contact?offer=starter_website" }, { "id": "business_website", "name": "Business Website", "summary": "A standard multi-page business website.", "amount": 450, "price_type": "fixed", "rule_id": "Q-WEB-BUSINESS", "currency": "USD", "group": "web", "price_label": "$450", "includes": "Up to five standard pages, responsive layouts, an inquiry form, social links, basic search setup, analytics and clear customer actions.", "boundaries": "Booking systems, CMS work, extra pages, copywriting and custom integrations are separately scoped.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=business_website" }, { "id": "ecommerce_website", "name": "E-Commerce Website", "summary": "An online storefront.", "amount": 650, "price_type": "fixed", "rule_id": "Q-WEB-ECOM", "currency": "USD", "group": "web", "price_label": "$650", "includes": "A storefront with up to ten initial products, categories, payment setup assistance, shipping or pickup configuration, mobile checks and basic policy placement.", "boundaries": "Platform and payment fees, product photography, large catalogs and custom commerce features are separate. Policy content needs owner approval.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=ecommerce_website" }, { "id": "custom_website", "name": "Custom Website", "summary": "A custom website, scoped through qualification and a written agreement.", "amount": 1000, "price_type": "starting_at", "rule_id": "Q-WEB-CUSTOM", "currency": "USD", "group": "web", "price_label": "From $1,000", "includes": "A website planned around approved custom requirements, with qualification and a written scope before work.", "boundaries": "The starting price is not a final quote. Portals, integrations, migrations and unusual functionality need human review.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=custom_website" }, { "id": "brand_id_page", "name": "Brand ID Page", "summary": "A clear public business identity.", "amount": 149, "price_type": "fixed", "rule_id": "Q-CLARITY-PAGE", "currency": "USD", "group": "clarity", "price_label": "$149", "includes": "One public business record covering approved business facts, services, prices, contact details, relevant area or hours and a clear next action.", "boundaries": "Facts must be supplied and approved. A multi-page website or custom integration is separately scoped.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=brand_id_page" }, { "id": "brand_id_web_base", "name": "Brand ID Web Base", "summary": "A fuller structured web foundation to support AI, search and business systems.", "amount": 199, "price_type": "fixed", "rule_id": "Q-CLARITY-BASE", "currency": "USD", "group": "clarity", "price_label": "$199", "includes": "A fuller structured web foundation presenting approved business identity and facts for people and machine-readable references.", "boundaries": "Custom applications, integrations and ongoing maintenance are separate. Search inclusion is not guaranteed.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=brand_id_web_base" }, { "id": "ai_ready_business_knowledge_base", "name": "AI-Ready Business Knowledge Base", "summary": "Organized business facts for an AI-ready source of truth.", "amount": 149, "price_type": "starting_at", "rule_id": "Q-AI-KB", "currency": "USD", "group": "ai", "price_label": "From $149", "includes": "A portable source of approved business facts, products, prices, FAQs, policies, brand voice and escalation guidance.", "boundaries": "This is a knowledge deliverable, not a deployed chatbot or autonomous agent. Owner approval is required for business claims and policies.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=ai_ready_business_knowledge_base" }, { "id": "ai_knowledge_base_pro", "name": "AI Knowledge Base Pro", "summary": "A deeper AI-ready source of truth.", "amount": 299, "price_type": "starting_at", "rule_id": "Q-AI-KB-PRO", "currency": "USD", "group": "ai", "price_label": "From $299", "includes": "A deeper knowledge source with personas, qualification guidance, objections, support content, claim boundaries and an update log.", "boundaries": "Deployment, integrations and ongoing content management are separate. Final depth is confirmed through qualification.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=ai_knowledge_base_pro" }, { "id": "ai_agent_instruction_pack", "name": "AI Agent Instruction Pack", "summary": "Instructions for an AI using your existing business information.", "amount": 149, "price_type": "starting_at", "rule_id": "Q-AI-INSTRUCTIONS", "currency": "USD", "group": "ai", "price_label": "From $149", "includes": "Agent purpose, approved sources, allowed tasks, approval rules, escalation, privacy boundaries, examples and failure handling.", "boundaries": "Requires reliable business information. Production deployment and autonomous actions are not included.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=ai_agent_instruction_pack" }, { "id": "sop_starter_pack", "name": "SOP Starter Pack", "summary": "Documentation for a repeatable business process.", "amount": 149, "price_type": "starting_at", "rule_id": "Q-AI-SOP", "currency": "USD", "group": "ai", "price_label": "From $149", "includes": "Documentation for three repeatable business processes, including steps, responsibilities and handoff guidance.", "boundaries": "Additional processes, software implementation and staff training require separate scope.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=sop_starter_pack" }, { "id": "complete_digital_base", "name": "Complete Digital Base™", "summary": "A combined business foundation. Final scope requires human approval; no direct quote rule is supplied.", "amount": 1299, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "ai", "price_label": "From $1,299", "includes": "A coordinated business foundation that may combine website, branding, assessment, business identity, content direction, AI knowledge and an automation roadmap.", "boundaries": "The final combination is qualified and approved in writing. The starting price does not include every service listed in this catalog.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=complete_digital_base" }, { "id": "digital_locker", "name": "Digital Locker™", "summary": "Optional add-on to approved brand or logo packages.", "amount": 49, "price_type": "add_on", "rule_id": null, "currency": "USD", "group": "brand", "price_label": "+$49", "includes": "An organized home for the approved brand or logo package files, with clear access and handoff.", "boundaries": "An optional add-on to an approved package. Third-party storage costs are separate; you retain ownership of your assets.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=digital_locker" }, { "id": "digital_presence_deep_audit", "name": "Digital Presence Deep Audit", "summary": "Specialist service; a human must confirm the right scope before work begins.", "amount": 188, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "specialist", "price_label": "From $188", "includes": "A deeper review of the agreed digital presence, with evidence, findings and prioritized recommendations.", "boundaries": "Channels and audit depth are agreed before work. Repairs and ongoing monitoring are separate.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=digital_presence_deep_audit" }, { "id": "social_media_content_plan", "name": "Social Media Content Plan", "summary": "Specialist service; a human must confirm the right scope before work begins.", "amount": 88, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "specialist", "price_label": "From $88", "includes": "An owner-approved direction for social content: themes, channel focus and a practical publishing plan.", "boundaries": "Content production, publishing, community replies and paid advertising are separate unless expressly included.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=social_media_content_plan" }, { "id": "social_content_production_plan", "name": "Social Content Production Plan", "summary": "Specialist service; a human must confirm the right scope before work begins.", "amount": 188, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "specialist", "price_label": "From $188", "includes": "A production plan organizing agreed content formats, asset needs, approvals and a repeatable creation workflow.", "boundaries": "The starting offer is planning. Actual production quantities and publishing are separately agreed.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=social_content_production_plan" }, { "id": "website_copy_pack", "name": "Website Copy Pack", "summary": "Specialist service; a human must confirm the right scope before work begins.", "amount": 149, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "specialist", "price_label": "From $149", "includes": "Copy for the agreed website sections, based on approved business facts, offers and customer actions.", "boundaries": "Page count, revisions and research needs are confirmed before work. Website building is separate.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=website_copy_pack" }, { "id": "local_visibility_pack", "name": "Local Visibility Pack", "summary": "Specialist service; a human must confirm the right scope before work begins.", "amount": 99, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "specialist", "price_label": "From $99", "includes": "An agreed set of local business information and visibility improvements, using accurate owner-approved details.", "boundaries": "Listing access and service area must be confirmed. Paid listings, ongoing management and ranking guarantees are excluded.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=local_visibility_pack" }, { "id": "faq_policy_library", "name": "FAQ & Policy Library", "summary": "Specialist service; a human must confirm the right scope before work begins.", "amount": 88, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "specialist", "price_label": "From $88", "includes": "An organized reference of owner-approved FAQs and business policies, with clear customer and agent guidance.", "boundaries": "Legal advice and creation of unapproved legal obligations are not included. Policy facts require owner confirmation.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=faq_policy_library" }, { "id": "offer_pricing_catalog", "name": "Offer & Pricing Catalog", "summary": "Specialist service; a human must confirm the right scope before work begins.", "amount": 75, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "specialist", "price_label": "From $75", "includes": "Organize approved offer names, prices, price types, scope summaries, exclusions and next steps into a reusable customer catalog with a machine-readable reference.", "boundaries": "You supply and approve the offers and prices. Custom research, large catalogs, checkout integration, hosting and a custom website build are separately scoped. This page demonstrates the format.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=offer_pricing_catalog" }, { "id": "customer_review_vault", "name": "Customer Review Vault", "summary": "Specialist service; a human must confirm the right scope before work begins.", "amount": 55, "price_type": "starting_at", "rule_id": null, "currency": "USD", "group": "specialist", "price_label": "From $55", "includes": "Organize genuine customer reviews and their sources into a reusable reference for approved marketing use.", "boundaries": "No fabricated reviews. Permission, attribution, source access and the number of records are confirmed before work.", "popular": false, "next_step_url": "https://thesignalpilot.com/contact?offer=customer_review_vault" } ] }